About me

Hello, I’m Maria

I’m a service, strategic & UX designer based in Amsterdam, The Netherlands.

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In my process of design, I wear many hats; you can find me doing design or market research, translating insights into journeys, experience or blueprinting maps, sketches, wireframes, interactions, or prototypes, then testing and iterating to ensure the design of an intuitive and meaningful experience while designing for business, internal and external stakeholders.

I enjoy wicked problems, new challenges, and being involved with creative, innovative, and entrepreneurial teams.

I have an international mindset

I have 12 years of experience working with tech companies in America and Europe, which allowed me to empathize with different cultures while working with remote teams.

I design with a systemic thinking approach

I understand how parts make a whole and the complexity of their interactions.

I strive for positive and responsible outcomes

I believe in the power of design to positively impact people’s lives and the responsibility we carry to create inclusive and unbiased products and services.

Portfolio

Here, you will find the story of some of the most relevant projects I have worked on in the past years, and I hope you find them as interesting as I do.

Case Study: Designing solutions for managing elections in Denmark… and other countries. Read more →

Case Study: Delivering a better experience for biomedical engineers. Read more →

Project highlights: A compilation of multiple projects I’ve done as a Service and UX designer. Coming soon.

Things I do

Service/ systemic thinking including journey maps, stakeholders, ecosystems, experience maps, and service blueprints.
UX design including sketches, wireframes, interaction design, prototypes, and testing.
Research methods include user interviews, user testing, card sorting, personas, and market research.
Usability analysis like heuristics and design patterns review.
Information architecture such as labeling and sitemaps.
Design strategy including value proposition creation, futures, concepts, and workshop facilitation with customers and internal stakeholders.
Design thinking, co-creation, and agile wow.
Other skills: Front-end development – HTML 5, CSS3, javascript and emails.

Say hello

If you want to connect or work together, you can write me at mariaefezuleta@gmail.com or drop me a line in LinkedIn