{"id":222,"date":"2022-08-12T11:29:37","date_gmt":"2022-08-12T11:29:37","guid":{"rendered":"https:\/\/mfzuleta.com\/mfz\/?page_id=222"},"modified":"2022-08-13T11:04:55","modified_gmt":"2022-08-13T09:04:55","slug":"about-me","status":"publish","type":"page","link":"https:\/\/mfzuleta.com\/mfz\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\" style=\"background-color:#000000\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-326\" alt=\"Mapping workshop\" src=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0066-scaled.jpg\" style=\"object-position:54% 10%\" data-object-fit=\"cover\" data-object-position=\"54% 10%\" srcset=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0066-scaled.jpg 2560w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0066-300x200.jpg 300w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0066-1024x683.jpg 1024w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0066-768x512.jpg 768w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0066-1536x1024.jpg 1536w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0066-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#00000000\">\n<h2 class=\"has-text-align-center has-background-color has-text-color wp-block-heading\">Hello, I&#8217;m Maria<\/h2>\n\n\n\n<h4 class=\"has-text-align-center has-background-color has-text-color wp-block-heading\">I\u2019m a service, strategic &amp; UX designer based in Amsterdam, The Netherlands.<\/h4>\n\n\n\n<p class=\"has-text-align-center has-background-color has-text-color\">\u2193 Scroll down to read more about me<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">About me<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"8951\">In my process of design, I wear many hats; you can find me doing design or market research, translating insights into journeys, experience or blueprinting maps, sketches, wireframes, interactions, or prototypes, then testing and iterating to ensure the design of an intuitive and meaningful experience while designing for business, internal and external stakeholders.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">I enjoy wicked problems, new challenges, and being involved with creative, innovative, and entrepreneurial teams.<\/h4>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background alignwide is-style-wide\" style=\"background-color:#e3e3e3;color:#e3e3e3\"\/>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong><strong>I have an international mindset<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p id=\"6113\">I have 12 years of experience working with tech companies in America and Europe, which allowed me to empathize with different cultures while working with remote teams.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background alignwide is-style-wide\" style=\"background-color:#e3e3e3;color:#e3e3e3\"\/>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong><strong>I design with a systemic thinking<\/strong><\/strong> <strong>approach<\/strong> <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p id=\"b034\">I understand how parts make a whole and the complexity of their interactions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background alignwide is-style-wide\" style=\"background-color:#e3e3e3;color:#e3e3e3\"\/>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>I <strong>strive for&nbsp;positive and responsible outcomes<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p id=\"b034\">I believe in the power of design to positively impact people\u2019s lives and the responsibility we carry to create inclusive and unbiased products and services.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background alignwide is-style-wide\" style=\"background-color:#e3e3e3;color:#e3e3e3\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Portfolio<\/h2>\n\n\n\n<p>Here, you will find the story of some of the most relevant projects I have worked on in the past years, and I hope you find them as interesting as I do.<\/p>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\" style=\"border-radius:16px\"><a href=\"https:\/\/mfzuleta.com\/mfz\/ux-denmark-elections\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1388\" height=\"926\" src=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/04\/image-edited-3.png\" alt=\"Co-creation workshop\" class=\"wp-image-81\" title=\"Co-creation workshop smartmatic\" srcset=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/04\/image-edited-3.png 1388w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/04\/image-edited-3-300x200.png 300w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/04\/image-edited-3-1024x683.png 1024w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/04\/image-edited-3-768x512.png 768w\" sizes=\"auto, (max-width: 1388px) 100vw, 1388px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Case Study: <\/strong>Designing solutions for managing elections in Denmark\u2026 <em>and other countries<\/em>. <a href=\"https:\/\/mfzuleta.com\/mfz\/ux-denmark-elections\/\" data-type=\"page\" data-id=\"122\">Read more \u2192<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"border-radius:16px\"><a href=\"https:\/\/mfzuleta.com\/mfz\/health-tech-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/bp-laptop-cut-3.png\" alt=\"Blueprint\" class=\"wp-image-330\" title=\"Philips case\" srcset=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/bp-laptop-cut-3.png 1024w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/bp-laptop-cut-3-300x200.png 300w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/bp-laptop-cut-3-768x512.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Case Study:<\/strong> Delivering a better experience for biomedical engineers. <a href=\"https:\/\/mfzuleta.com\/mfz\/health-tech-services\/\">Read more \u2192<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\" style=\"border-radius:16px\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/05\/Info-architecture-connected-01-1024x681.png\" alt=\"Map of maps\" class=\"wp-image-84\" title=\"Map of maps\" srcset=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/05\/Info-architecture-connected-01-1024x681.png 1024w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/05\/Info-architecture-connected-01-300x200.png 300w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/05\/Info-architecture-connected-01-768x511.png 768w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/05\/Info-architecture-connected-01-1536x1022.png 1536w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/05\/Info-architecture-connected-01.png 1863w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Project highlights:<\/strong> A compilation of multiple projects I&#8217;ve done as a Service and UX designer. Coming soon.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background alignwide is-style-wide\" style=\"background-color:#e3e3e3;color:#e3e3e3\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"alignwide wp-block-heading\">Things I do<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\"><li><strong>Service\/ systemic thinking<\/strong> including journey maps, stakeholders, ecosystems, experience maps, and service blueprints.<\/li><li><strong>UX design<\/strong> including sketches, wireframes, interaction design, prototypes, and testing.<\/li><li><strong>Research<\/strong> methods include user interviews, user testing, card sorting, personas, and market research.<\/li><li><strong>Usability analysis<\/strong> like heuristics and design patterns review.<\/li><li><strong>Information architecture<\/strong> such as labeling and sitemaps.<\/li><li><strong>Design strategy<\/strong> including value proposition creation, futures, concepts, and workshop facilitation with customers and internal stakeholders.<\/li><li>Design thinking, co-creation, and agile wow.<\/li><li>Other skills: Front-end development &#8211; HTML 5, CSS3, javascript and emails.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\" style=\"border-radius:8px\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0097-1024x683.jpg\" alt=\"Scoping workshop\" class=\"wp-image-163\" title=\"Scoping workshop\" srcset=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0097-1024x683.jpg 1024w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0097-300x200.jpg 300w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0097-768x512.jpg 768w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0097-1536x1024.jpg 1536w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0097-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\" style=\"border-radius:8px\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/detail-workshop-min-1024x683.png\" alt=\"Hospital's workflow map\" class=\"wp-image-327\" title=\"Hospital's workflow map\" srcset=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/detail-workshop-min-1024x683.png 1024w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/detail-workshop-min-300x200.png 300w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/detail-workshop-min-768x512.png 768w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/detail-workshop-min.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\" style=\"border-radius:8px\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0148-1024x683.jpg\" alt=\"User's workflow map\" class=\"wp-image-219\" title=\"User's workflow map\" srcset=\"https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0148-1024x683.jpg 1024w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0148-300x200.jpg 300w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0148-768x512.jpg 768w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0148-1536x1024.jpg 1536w, https:\/\/mfzuleta.com\/mfz\/wp-content\/uploads\/2022\/08\/DSC_0148-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background alignwide is-style-wide\" style=\"background-color:#e3e3e3;color:#e3e3e3\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"alignwide wp-block-heading\">Say hello<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>If you want to connect or work together, you can write me at mariaefezuleta@gmail.com or drop me a line in <a href=\"https:\/\/www.linkedin.com\/in\/maria-zuleta-service-designer\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About me In my process of design, I wear many hats; you can find me doing design or market research, translating insights into journeys, experience or blueprinting maps, sketches, wireframes, interactions, or prototypes, then testing and iterating to ensure the design of an intuitive and meaningful experience while designing for business, internal and external stakeholders. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-222","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mfzuleta.com\/mfz\/wp-json\/wp\/v2\/pages\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mfzuleta.com\/mfz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mfzuleta.com\/mfz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mfzuleta.com\/mfz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mfzuleta.com\/mfz\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":5,"href":"https:\/\/mfzuleta.com\/mfz\/wp-json\/wp\/v2\/pages\/222\/revisions"}],"predecessor-version":[{"id":342,"href":"https:\/\/mfzuleta.com\/mfz\/wp-json\/wp\/v2\/pages\/222\/revisions\/342"}],"wp:attachment":[{"href":"https:\/\/mfzuleta.com\/mfz\/wp-json\/wp\/v2\/media?parent=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}